PSG’s strategy is to bring in the most enthusiastic talent, at any cost, with mixed results. The weakness of the French league in the five major European tournaments continued the team with another title this season, but the victory on the Continental stage raised questions as to whether the team would survive in tough games.
It is unclear whether Mbappé will stay in Paris for anything other than a massive pay rise. He is said to have been frustrated when PSG turned down Real Madrid’s offers last season, when PSG sports director Leonardo Mbappé said he wanted to leave.
Mbappe has continued to thrive this season, however, leading the French league Goals (25) and assists (17). At all times, Real Madrid followed him, and until this weekend firmly believed that the Spanish club had been able to persuade a player to be preferred by its captain Florentino Perez. Earlier in the week, media reports in Spain suggested that a deal had been struck.
In recent days, with the delay in putting the Mbappé pen on paper, that hope has begun to evaporate. Then, on Friday, Embape’s mother, who was involved in the talks, said her son was weighing in on two concessions. Perez in Belgrade received a message that Mbappé had decided to stay at PSG to pursue Real Madrid’s basketball team in the European final.
For Mbappé, the deal comes amid major efforts to build its brand out of the domain. The striker has been in talks for months with Endeavor, a US-based talent company, to build his own media company similar to the one built by basketball star LeBron James. That new company could raise Mbappé profile and his wealth on par with superstars like Messi and Cristiano Ronaldo, whose global star is now more than the game they play.
With both Messi and Ronaldo now in their 30s, players like Mbappé and Haaland dominate the biggest prizes in football, including competitions such as the Ballon D’Or, which is awarded to the best player in the world, and the Champions League. Both PSG and Manchester City want a trophy, but neither has won.